SEO

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You hear about it and see it written all over digital marketing content, but what is it really? We'll ask the essentials questions.

What is SEO?

Google searches and crawls websites all over the web constantly in order be the go to search engine for people worldwide. When you customise your website in order to make it easier for these search engines to find your website, that is called SEO - Search Engine Optimisation.

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Why do SEO ?

Well it's exactly as the name implies, it's all about Optimisation, helping google have an easier time finding you and categorising you, the easier google can do this, the higher your chances of being ranked at the top of search resulting.

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Who should do SEO ?

Whilst SEO certainly isn't for everything, however most websites will benefit from SEO, as they are usually consumer facing. If you want people to find your website and view your works, wether professional or otherwise, you should definitely be taking advantage of SEO. All modern hosting platforms should offer at least the very basics of SEO, which are meta description and meta titles.

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When to do SEO ?

SEO isn't something that's done once and left (at least not effective SEO anyways). SEO is practice, a habit, the most important factor in SEO, is content, and the quality of your content.

The content you publish should be helpful, detailed and clear. You shouldn't stop there, take advantage of googles free SEO optimisation tools and see what keywords people are using to find your posts. Once you get these keywords, go back to your post and update it, taking advantage of these keywords by building content around them.

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We hope you've taken away something from this short read, stay tuned for more as we'll be updating the site regularly on not only SEO, but other things you can do to improve your website.

Caio!

- SirFitz